Here is a snap quiz about Google for a Tuesday morning. If you get it right, take the day off and tell your boss that I said it was OK.
If you Google for the search terms Abbott and middleware, you will find that a Lab Soft News note is listed in second place on the first search page. Here is the link. Following is the question:
Why would an insignificant blog like Lab Soft News, only in existence for two months and with 50-60 visits per day, get such excellent placement in a Google search?
ANSWER: Google juice.
Here is a definition for Google juice:
Google juice is jargon for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a variety of searches — especially for keywords that are not part of the site's name — can be said to have a lot of Google juice. It is frequently used by bloggers and webmasters. Google's PageRank system plays a large role in ranking "hits" for a given search. It works by counting how many times a site has been linked to and by the "quality" of those links — namely how many times the site that is linking has been linked to. In this way, sites with high Google rankings (i.e., lots of "Google juice") can offer to "share" or "give" Google juice to a less popular site. A link from a site with less Google juice can also be helpful in this regard to a lesser degree: there is less juice to give.
The blogs with the best readership have interesting new material added each day, thus attracting the attention of the spider bots of Google and other web search sites.
Active blogs = abundant Google juice. Formal static corporate web sites = little Google juice. Please do not share this tidbit with the marketing executives at Abbott Diagnostics.