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John Lynn

I'm surprised you didn't also mention the future pot of gold for Pharmaceutical ads for doctors in the EHR software itself. Obviously, the Free EHR software vendors are pioneering this effort to put the pharma ads in their EHR, but don't be surprised if other EHR vendors hop on board. Pharma spends how many billion a year on marketing to doctors? Yep, they're going to need to spend those billions somewhere and I bet EHR pharma ads will be one area that benefits.

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