It now appears that some health insurance companies have decided to reimburse physicians for the delivery of online professional services, which is to say for virtual office visits (see: Online house calls click with doctors). Below is an excerpt from the article:
Since the dawn of e-mail, patients have been pleading for more doctors to offer medical advice online....There was always one major roadblock: Most health insurers wouldn't pay for it....In recent weeks, Aetna Inc., the nation's largest insurer, and Cigna Corp. have agreed to reimburse doctors for online visits. Other large insurers are expected to follow, experts say. These new online services, which typically cost the same as a regular office visit, are aimed primarily at those who already have a doctor. The virtual visits are considered best for follow-up consultations and treatment for minor ailments such as colds and sore throats. But some specialists, including cardiologists and gynecologists, also see these e-mail tete-a-tetes as ideal for periodic checkups that don't require in-person visits....As more doctors move online, others are looking further ahead and adding webcams to their online arsenal, even if the video quality remains spotty.
I have blogged previously about a service called TelaDoc (see: Crafting an "Improved" Medical Practice Model) whereby a rotating panel of physicians can be contacted by telephone by subscribers of the service, frequently for emergency medical advice. Obviously, a virtual visit with a physician with whom one has a continuing relationship provides a higher level of service. On-line interactions can also be improved by the use of a webcam but this requires the deployment of more technology. I have also previously commented about how some physicians are using video emails to discuss lab test results with patients (see: Physician Uses Video Emails to Discuss Lab Results with Patients). It thus appears that the style and substance of e-interactions between physicians and patients are now undergoing major changes, stimulated in part by changes in reimbursement.
I suspect, given this new reimbursement opportunity, that the definition and parameters of an on-line physician visit will require greater clarity. By this I mean that some common ground will be reached whereby both physicians, patients, and payers arrive at an understanding of what is meant by a virtual physician interaction, the processes and technology involved, and the expected outcomes.
An article that I encountered on this topic (see: e-Visits: The Tipping Point - Are We There Yet?) makes a number of interesting points, but the one that I found to be the most interesting is the following:
In 2004 the AMA established the CPT code 0074T for online medical evaluations between doctors and current patients. Insurers that recognize the code, and reimburse for associated claims require that the e-Visit produce a documentable action such as a medication change, ordering of a diagnostic test or a referral to a specialist.
It seems reasonable that payers will require that an e-visit will result in a documentable action such as the ordering/interpretation of a lab test, a new or modified drug prescription, or a referral to a specialist. For this reason, greater attention to e-visits cannot help but stimulate interest in office EMRs, particularly those with the integrated management of lab test orders/results and e-prescribing features. For additional comments about this same topic, you may want to refer to this blog note: The Painfully Slow Move to Online Services.