Some interesting things are happening at the University of Michigan regarding the use and teaching of social media. I reported recently about the hiring of a social media director for the institution (see: The University of Michigan Hires Social Media Director at $100,000 Per Year). Now comes news of a graduate course in the School of Public Health on communicating with science blogs (see: SPH students creating science blogs in social media course). Below is an excerpt from the article:
It's not enough for new public health professionals to know the science that drives the field. To make a difference, they need to talk to the public and policy makers in clear, jargon-free language. That notion is behind the inaugural graduate course Communicating Science through Social Media [at the University of Michigan School of Public Health (SPH)]. It was created by Andrew Maynard,..., professor of environmental health sciences at the School of Public Health and director of the Risk Science Center. "There is an increasing hunger amongst public health students to be taught how to communicate and express themselves effectively," Maynard says. Public health practitioners and leaders must be more adept at conveying complex ideas to non-experts, he says, whether they are managers, CEOs, partners, politicians or from the public. To that end, the 10 students in Maynard's class each are required to write 10 blog posts for the website Mind the Science Gap, which has received media coverage in The New York Times, Scientific American and other journals. Students have been inspired to write on subjects including struggles faced by the late singer Whitney Houston and how stress has been identified as a particular trigger in substance abuse among women, to research that finds urban sprawl and car dependence are leading factors for chronic diseases. Nearly 50 mentors recruited by Maynard, and the general public, comment on the posts. Since launching, the blog has averaged 4,500 page views per week, with more than 1,100 comments on posts....Maynard, himself a veteran science blogger, says the best indicator of success in communication is when there is evidence of a connection between the blogger and the audience. "This is part of the power of social media: that rapid and often candid feedback.
I very much like the quote from the article above that "health practitioners and leaders must be more adept at conveying complex ideas to non-experts." And what better a way for students to become adept at science and health blogging than writing notes for Mind the Science Gap? By publishing their ideas in a real and prestigious blog, there is also an opportunity for the blog readers to "vote" on the quality of the writing -- the number of blog hits can easily be measured.
Given that we are now teaching our graduate students about effective communication through blogging, perhaps we can also adopt the idea that blogging is a suitable academic pursuit for their professors (see: Professional Blogs as Publication Vehicles for Physicians in Academic Clinical Tracks). Here's a quote from the note. By "professional blogs" I am referring to blogs written by content experts about their area of expertise such as physicians writing about various aspect of healthcare delivery.
In general, tenured-track slots in medical school are now reserved for bench researchers with grant support. Physicians engaged in the delivery of clinical care in academic teaching hospitals are also responsible for the training of medical students, house officers, and fellows. They are required to publish articles in their specialty areas. I believe that launching professional blogs would be a very suitable way for such faculty to both develop a regional/national reputation, a requirement for promotion. as well as provide useful information for colleagues and healthcare consumers seeking high quality medical advice.
It's taken more time than I originally anticipated but it seems to me that, at least at the University of Michigan, social media are now getting some well-deserved respect. There is at least one field, economics, where it is almost mandatory for the most eminent scholars to communicate via blogs. Examples include Greg Mankiw (see: GREG MANKIW'S BLOG), Paul Krugman (see: The Conscience of a Liberal), and Tyler Cowen (see: Marginal Revolution). I highly recommend this last blog, which I never miss and which covers an extremely broad spectrum of topics due to Cowen's high degree of intellectual curiosity.