A recent article in Dark Daily convinced me that we need a new definition for direct-to-consumer (DTC) lab testing which has also been called direct-access-testing (DAT) (see: Direct-to-Consumer Lab Test Start-Up EverlyWell Puts Clinical Laboratory Tests on Shelves at CVS and Target). Below is an excerpt from the article:
....Julia Taylor Cheek, Founder and CEO of EverlyWell, a well-financed digital health company based in Austin—hopes to build a... disruptive business in the clinical laboratory industry....Cheek is talking about the same primary business strategy of letting consumers purchase their own lab tests....The company has...expanded its product line to offer 35 panels, including first-to-market tests in fertility, vitamins, peri- and post-menopause, and high-risk HPV. In addition, EverlyWell has launched an end-to-end care model for consumers, now offering an independent physician consult and prescription, if appropriate, for select STDs and Lyme Disease testing. All of this is included in an upfront price before purchase....EverlyWell offers home health test kits, priced from $49 to $400 that people can order without a doctor’s prescription and pay for online. Users take their samples (saliva, urine, or a pinprick of blood) with provided lancets and cotton swabs....EverlyWell’s top selling tests are: Food sensitivity-$159; Thyroid function-$159; Metabolism-$89; and Vitamin D deficiency-$99....A physician reviews the test results...[and] reports on test results are electronically accessible through smartphone apps and online web dashboards.
My prior definition for DTC/DAT lab testing (see: Reinventing Direct Access Testing), and the one generally accepted in the lab industry, has been that blood is drawn in a patient service center and the test is then performed at an accredited reference laboratory. Such testing has been permissible only in states where it was legal for a consumer to order them. The term has usually not been applied to home testing by diabetics using a glucometer (see: Best Glucometers). Neither was it applied to urine tests for pregnancy interpreted at home by the consumer (see: BFP Test Strip Little Bundle). Ditto for HIV testing using oral fluid applied to a test strip (see: Home Tests).
The article above about EverlyWell has prodded me to propose a tentative, new definition for DAT testing: any laboratory test purchased by a consumer and requiring specimens such as blood or urine with the interpretation of the test by the consumer or by an accredited laboratory based on the analysis of the sample submitted to the lab. I think that such an expanded definition for DTC testing will serve us well in the future as new technology enables more sophisticated home testing including new ways to interpret test strip color changes (see: Dipstick Technology Approved by FDA for Urinalysis at Home).